The rise of social media has given individuals the power to share their experiences and advice with millions of users worldwide. But as much as it has benefited society, the internet’s most significant drawback is the spread of misinformation. Recently, TikTok, the popular social media platform, has created a name for itself as a place to learn financial tips and tricks. However, a recent study by the Swiss Financial Institute (SFI) revealed that blindly following “finfluencers” could lead to substantial financial losses for individuals.

The SFI analyzed 29,000 social media influencers who offered financial advice. The study found that if followed, more than half of the advice dispensed by these finfluencers would result in significant financial losses. While a minority of influencers (less popular) provided sufficiently skilled financial advice, viral content creators who had significant followings generally proved to give “antiskilled” advice.

The best outcome for anyone hoping to seek financial advice on such platforms would be to locate the rare influencers offering competent financial advice. Noah Smith, an economics writer, mentioned in his newsletter that ‘Eye-catching content, therefore, tends to correspond to a knack for virality, not money management.

Despite the allure of popular finfluencers, we caution against relying on their advice. Successfully navigating financial markets and making prudent investment decisions necessitates analytical acumen, experience, and a comprehensive understanding of market dynamics – qualities that may be lacking in unregulated social media influencers. Even when entrusting such matters to trained financial advisors, there are no strategies which guarantee success.

At Winthrop Wealth, we offer the Total Net Worth Approach to wealth management, combining comprehensive financial planning with investment management. We provide bespoke financial plans tailored to individual cash flow requirements, tax planning strategies, account structures, and risk tolerance. Our financial planning framework prioritizes long-term objectives, strategic asset allocation, prudent risk management, and meticulous security selection.  For clients who receive both financial planning and investment management services under agreement.  No strategy assures success or protects against loss; investing involves risk including loss of principal.

So, how can you avoid making uninformed financial decisions and manage your finances? We believe that you should first, seek qualified financial advisors who have experience and credentials relevant to the financial world. Second, follow an investment strategy instead of relying on blind intuition. Lastly, look for financial professionals who offer comprehensive wealth management strategies that cater to your unique financial situation.  Remember that all investing involves risk, regardless of your strategy or approach.

At Winthrop Wealth, we seek to prioritize our clients’ financial well-being and help them craft a comprehensive wealth management strategy tailored to their precise needs. Contact us today to learn more about how our Total Net Worth Approach can potentially benefit your wealth management strategy.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Financial planning is a tool intended to review your current financial situation, investment objectives and goals, and suggest potential planning ideas and concepts that may be of benefit. There is no guarantee that financial planning will help you reach your goals.

Securities offered through LPL Financial, Member FINRA/SIPC. Investment Advice offered through Winthrop Wealth, a Registered Investment Advisor and separate entity from LPL Financial.